Browsing by Subject "integrated marketing communications"
Now showing items 1-1 of 1
THE INTEGRATION OF THE MARKETING COMMUNICATIONS AND THEIR ROLE IN THE SUCCESSFUL DEVELOPMENT OF AN UNIVERSITY (Kostanay State Pedagogical Institute, 2017)Nowadays, there is only a small amount of companies that do not use marketing communications in their activity. Without them, the company becomes as if “deaf and dumb”. The impossibility of communication, of the maintenance ...