THE INTEGRATION OF THE MARKETING COMMUNICATIONS AND THEIR ROLE IN THE SUCCESSFUL DEVELOPMENT OF AN UNIVERSITY
MetadataПоказать полную информацию
Nowadays, there is only a small amount of companies that do not use marketing communications in their activity. Without them, the company becomes as if “deaf and dumb”. The impossibility of communication, of the maintenance of an effective dialogue with the target- audience, of the receiving of a qualitative feedback, makes the company product unknown, and so unnecessary. For the product to be known there is a need to tell about it, to tell to the potential interested people, in other words, with the target audience, in an accessible and clear language. The expansion of the educational technologies and of the new approaches in the area of education makes it necessary to be advertised and to make their recognition higher. Due to this, the importance of the communicational policy of the educational institutions is an essential element in their development process.
Showing items related by title, author, creator and subject.
The importance of communicativeactivities to develop Intercultural Communicative Competence among 7th and 8th grade students) Арстангалиева, Г. К. (2016-02-12)The article considers the examples of communicative activities such as role-playing, discussion, projects held by 7 th and 8 th grade students in an English language lesson. The author ...
Smyshljaeva, Ekaterina Vasilevna; Nauryzbayeva, Elmira; Sapieva, Maira (Life Science Journal, 2014-11)The article covers a pressing issue of virtual communication between young people. If the environment of virtual communication is organized, it enables the effective use of its educational potential and the reduction of ...
Iskakova, R.; Tileuzhanova, K.T.; Kupeeva, Zh.S. (PUBLISHINGS of Kostanay State Pedagogical Institute, 2015-07)The article discusses the features of professional training-oriented communication in a foreign language of students of not language high schools.